Ambition as seen by Isabelle Hudon, Horizons

Ambition as seen by Isabelle Hudon


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In 2015, Isabelle co-founded l’Effect A to help other women gain confidence and achieve their ambitions.

After seeing how rare women in influential and decision-making roles are, she read several studies on the subject and noticed that no one was trying to change the situation.

"I co-founded l’Effet A to do something concrete which would allow women to better equip themselves to meet the challenges that they wanted to give themselves", she says. The concept is simple: give them advice and convince other leaders, be they men or women, to act on a daily basis.

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