E-commerce : Minitrade’s success and business model , Horizons

E-commerce : Minitrade’s success and business model


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Online business has major growth potential in Québec. Are you thinking of starting your online sales platform? Minitrade’s success is sure to inspire you.

Have the right people around you

Founded in April 2012 by Isabelle Doucet and her spouse Malik Yacoubi, Minitrade won the Boomerang award for Emerging Business Model in 2013. In September 2015, the business was a finalist in two categories in Canada Post’s 2015 E-commerce Innovation Awards, including Most Innovative Retailer.

How can a business earn so much praise so soon after starting up? Martin Aubut, one of the business angels behind the young company predicts that “the business model used by Minitrade, which sells new and preloved name-brand clothing online, will revolutionize retailing.” His prediction is based on his own experience, which dates back to the early days of e commerce when he helped found Quebec’s first online dating site Réseau Contact.

Want to know more ?

Read the complete article on National Bank’s clearfacts.ca.