How-to · Wednesday, July 12, 2017

Can virtual reality be beneficial to your business?

How-to

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Increasing sales and improving competitive positioning are two objectives that your business could accomplish with the help of virtual reality (VR) and augmented reality (AR). Focus on some concrete examples.

“Imagine a car dealership that has to have each model in every colour, with all the accessory packages on the market… That takes up some space!” says Bertrand Nepveu, President of start-up Vrvana, which produces the Totem VR and AR headset.

“With an augmented reality headset,” he continues, “the dealership can provide the client the chance to visualize their favourite colour on the model they just drove in the test drive, without having to keep every colour in stock.”

“They could also offer a viewing of a series of options, whether it’s the choice of wheels (chrome or other), the seat material (leather or fabric) or the dashboard colour. Therefore, this is a way to stimulate options sales through a virtual or augmented reality experience.”

Tailored Presentation of Products

The emergence of virtual reality effectively illustrates the revolution that’s taking place in the marketing of products and services.

Thanks to VR, consumers can now try items virtually. “When we’re shopping for clothes online, explains Bertrand Nepveu, it’s hard to know if the garment suits us… You can imagine an application of augmented reality that allows us to see the clothing on.”

The same goes for furniture: “People are hesitant to buy a television or a sofa without knowing if the dimensions and colour will go well with their living room. Virtual or augmented reality applications solve this problem by allowing consumers to visualize the pieces in their context of use.”

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