Do entrepreneurs need to find the idea of the century?
Advice from Nancy Simoneau and Other Entrepreneurs
Whether you’re buying an existing business, transforming a business or creating a new one, you need to have an idea. Entrepreneurs interviewed as part of our web series believe that the idea does not have to be avant-garde and that business success really depends more on execution.
Nancy Simoneau of Groupe Simoneau explains that, beyond the idea, it is necessary to identify and develop a market that is not yet saturated.
« Either you have a product that you are passionate about and you are good at what you do, or, if you do not have a product, you have to identify a need that is not being filled and that has potential for growth. From there, you can begin to service your niche. »