Six entrepreneurs bringing together diet and ethics


Friday, June 16, 2017
Whether they’re fighting against food waste or changing the world one plate at a time, these Quebec entrepreneurs are bringing ethics into the business world

Élyse Leclerc and Gabrielle Falardeau of Jarre

To oppose food waste, the two entrepreneurs behind Jarre offer an original solution: taking food out of the refrigerator. Their crowdfunded design firm develops products that promote the natural preservation of food.

Pictures of the Founder of Jarre, Élyse Leclerc and Gabrielle Falardeau

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The idea of launching a zero-waste organic grocery store evolved out of a discussion amongst four environmental studies students. Marie-Soleil L’Allier and her three partners have been making their idea a reality for close to a year now. Here she recounts how mentorship helped her to achieve her business objectives and ensure the success of the group’s business idea, and also helped her grow as an entrepreneur.

Picture of Marie-Soleil L'Allier, founder of Epicerie Loco and her dad

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“What if companies completely rethought their business models so that instead of being a source of pollution, they would be a source of solutions?” writes Julie Poitras-Saulnier in her blog post. The entrepreneur explains that she chose entrepreneurship in order to innovate and offer consumers ecologically responsible products. LOOP transforms fruits and vegetables that are not accepted by the food industry into cold-pressed juices.

Picture of Julie Poitras-Saulnier and David Côté, founders of LOOP

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Marie-Josée Richer co-founded Prana at the age of 24 after a long stay in India. Her goal was to change the world one snack at a time by offering organic, vegetarian, GMO-free products. She evaluates her business decisions based on three criteria: profitability, environmental effect and social responsibility. This strategy has led to Prana being awarded B-Corp certification, which is given to businesses that are socially sustainable.

Picture of MarieJosée Richer, founder of Prana

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For David Côté, entrepreneurship needs to develop out of a commitment to a cause or mission. He does not measure success in business by profitability, but by the extent to which he can pursue his dreams every day for the good of the community

Picture of David Côté, founder of Crudessence, Rise Kombucha and LOOP

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In 2011, Mohamed Hage installed commercial greenhouses on rooftops in Montreal, the first of their kind internationally. The young entrepreneur got started in business with the desire to practise responsible agriculture and promote organic produce. He has rethought the traditional grocery supply models and shaken up established codes with the baskets of produce he sends to more than 6,500 Quebecers.

Picture of Mohamed Hage founder of Fermes Lufa

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