It pays to sell online!

There's a good reason why the Novembre Bleu initiative promotes online buying and selling in Quebec during this busy shopping season. The numbers speak for themselves: In one year, retail e-commerce increased 17.2% compared to 3.4%* for total retail commerce.

According to Grégoire, there are currently 5 million online stores worldwide, and that number continues to grow. "Some of those businesses sell a lot and have made it through the process. It's worth it," he says.

To succeed, you need to put 3 online e-commerce pillars in place: 

• Website
• Product pages
• Marketing

If you're missing either of these elements, it's very likely the venture won't work out.

The right tool to make life easier

Since none of these steps is easy, there are solutions to help you through the process. None of them is perfect. They require time, effort and/or money, but they'll help make the process a bit smoother.

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