Entrepreneur Stories · Friday, April 7, 2017

How mnubo makes objects intelligent

The Story of Frédéric Bastien

Intelligent objects: technological dream or real-life 21st century trend? Frédéric Bastien and his company, mnubo, are betting on the latter and jumping head-first into the Internet of Things and data processing. Learn about this entrepreneurs big plans to unite innovation and growth.

One of the biggest developments in recent times has been the connection of a range of objects, machines and equipment to the Internet in order to make them more proactive and improve our everyday lives. The Internet of Things (IoT) is already knocking at the door, and many Quebec firms like mnubo are positioning themselves in this promising market

Discover also : The Internet of Things: Connected in Quebec

The Internet of Things and Quebec innovation

After completing his studies at the École Polytechnique de Montréal, Frédéric Bastien worked in the U.S., Europe and Japan as an engineer in the telecommunications industry. International experience developed his ability to adapt to new situations and allowed him to discover other business cultures. In particular during this period he worked on the development of 3G and 4G network technology. After a notable stint at Nortel, he put together his first startup, Blueslice Network, which managed mobile databases that could connect trucks or hydroelectric meters 

Frédéric immediately grasped that UMTS (3G) and LTE (4G) networks offered major business opportunities, especially given that in 2011, two pioneering products had already been launched: the intelligent thermostat Nest, acquired by Google for more than $3 billion, and the FitBit exercise tracking bracelet. The Quebec entrepreneur realized the potential of these connected objects and decided to take advantage of the IoT. He co-founded mnubo (“M” stands for “machine” and “nubo” is Esperanto for “cloud”) along with three other people in 2012.

The company collects, analyzes and transforms data using the latest advances in machine learning and artificial intelligence. The service platform transforms raw data into indicators and predictions for their business clients, who are makers of intelligent products ranging from home thermostats to ventilation, heating and air conditioning equipment, as well as connected watches and agricultural irrigation systems 

Managing growth

Success came quickly and growth was exponential. mnubo conducted its first major hiring initiative and landed its first U.S. contract. The Montreal company exceeded its growth targets with 4G-like speed. Frédéric viewed the management of these initial successes as his first challenge as an entrepreneur. “Along with my co-founders, we managed our human resources, finances and business development, which were areas we really didn't have any expertise in. We needed to quickly build a team.”

« A good entrepreneur needs to surround himself with people that are better and smarter than he is. As the company’s director, my first problem was how, and who, to hire. »


mnubo was self-sustaining on its own profits for three years before completing its first round of financing in April of 2015 to the tune of $6 million. So what are Frédéric Bastien’s secrets to finding financing? “You have to do your homework. Know your contacts, understand their objectives and needs and what they want. It’s all in the preparation. You need to present your vision for your next three years in a way that’s as exciting as possible. The upcoming nine months need to be dissected in detail—there’s no room for approximation.”

Protecting your formula

Evolving in a highly competitive niche, mnubo needed to be very competitive and innovative. The company benefited from getting a head start, but it kept its intellectual property secret by deciding not to file a patent, a strategy defended by Frédéric. “The problem with patents in software and algorithm development is that they are very difficult to defend. Once the technology is patented, it's public, and we would risk being copied by players a thousand times bigger than we were. At that point any recourse is often very difficult when you’re faced with armies of lawyers.”

Such a stance is better understood with context provided by research firm Gartner, which estimates that more than 25 million objects will be connected to the Internet worldwide by 2020. This is a huge trend that has appeared on the horizon, offering a wide range of business opportunities.

mnubo in numbers

  • 4: Number of co-founders
  • 46: Number of mnubo employees
  • 9: Number of countries in which the company is present
  • 80: Number of products supported by its platform
  • 600%: Growth in revenue for the 2016 fiscal year

Want to learn more?

Visit mnubo's website


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