Canada Sauce: Finding the recipe for commercialization
An interview with Simon-Pierre Murdock
Before putting its products on the market, Simon-Pierre Murdock and his associates took 10 months to refine their recipes, marketing plan and commercialization strategy. From the importance of finding the right time to launch your product to responding to consumer and retailer expectations, learn how Canada Sauce was able to get the most out of every opportunity they were presented with.
“I think that to launch a competitive company with staying power, you need both an entrepreneur that believes in their venture and a strategy for overcoming barriers to entry.”